Reevaluating Risk: 9-Year Anniversary of Allegiance Gold Spurs Increased Interest in Gold and Physical Assets

For nine years, Allegiance Gold has focused on one simple mission — helping investors understand, protect, and preserve what they’ve spent decades building. What started in 2017 as a vision to create a more transparent and education-first precious metals firm has grown into a nationally recognized brand trusted by investors seeking clarity during uncertain economic cycles.

But this milestone isn’t just about looking back. It’s about recognizing how the financial landscape has changed — and why more investors today are beginning to reassess the role of gold, silver, and tangible assets within their portfolios.

A Changing Economic Environment Is Driving New Conversations

Over the past several years, global markets have experienced historic shifts: central banks increasing gold reserves at record levels, persistent inflation pressures impacting purchasing power, rising sovereign debt and evolving interest-rate policies, and greater awareness of concentration risk inside traditional portfolios.

For many investors — especially those nearing or entering retirement — these developments are creating a new focus on balance, stability, and long-term resilience. According to Allegiance Gold Co-Founder and COO Alex Ebkarian, the conversation is evolving.

“Investors aren’t just asking how to grow wealth anymore,” Ebkarian said. “They’re asking how to protect purchasing power and reduce exposure to the same financial system. That shift toward durability is something we’re seeing every day.”

Why Physical Metals Are Back in the Spotlight

Gold has historically served as a hedge during periods of economic uncertainty. Today, that narrative is gaining traction again — not just among institutions, but among everyday investors seeking diversification beyond stocks and bonds.

Unlike paper assets, physical gold and silver represent tangible ownership. For many clients, that distinction provides a sense of stability that digital-only exposure may not offer. Mark Naaman, CEO of Allegiance Gold, believes education is the key driver behind this renewed interest.

“When investors understand what they own and why they own it, decisions become clearer,” Naaman said. “Our goal has always been to provide transparent pricing, real guidance, and long-term relationships — not short-term reactions to headlines.”

Nine Years Built on People, Not Just Markets

To celebrate its anniversary, Allegiance Gold released a three-minute video featuring team members across operations, client services, and onboarding — highlighting the individuals who help clients navigate important financial decisions every day.

The decision to focus on employees reflects the company’s belief that trust isn’t built through marketing — it’s built through consistent service and education. Over the past nine years, Allegiance Gold has been featured in major financial media and recognized for its growth, but leadership says the real milestone is the community of clients and team members who helped shape the company’s journey.